SEO Copywriter & Press Releases

For people who own stores online or even websites optimized for Google adsense, success really depends on traffic.

The easiest and fastest way to get traffic, of course, is by using Pay Per Click with programs like Google Adwords. The disadvantage of using this method however is that, if you don’t know what you are doing, you will get burned and lose a lot of money without making it all back.

The best way, which is free, is optimizing your pages in order to rank well in the Search Engine Results Pages.

In fact, you should always optimize your pages even if you are paying for traffic via PPC.

So how do you get this free traffic?

Generally, in order to get free traffic from search engines like Google, Yahoo! and MSN, you have to do two things - optimize your pages for your keywords and then get enough backlinks to those pages in order to get a higher page rank than your competition.

The higher your page ranks - the higher Google will place you in the search results.

What type of backlinks are there?

Two-Way backlinks

This happens when two websites exchange links with each other. As good as this sounds, when you exchange backlinks with another site, you reduce the strength of your link.

You have to share “Google juice” with the site that you’re trading links with, and most of the times the site is your competition or fighting for the same niche as you are.

What you really want is:

One-way Backlinks

A one way backlink is when another site posts a link pointing to your site. The advantage of this is that it informs Google, Yahoo!, MSN and the other search engines that that particular page is important because other sites are linking and sending traffic to you.

REMEMBER: You should always stay away from link farms since this is spamming and might lead to your site getting de-indexed by the search engines.

You can also submit your site to directories.

This is usually free and takes a lot of work and most directories insist that you add a link back to them.

This then becomes a two-way backlink. Try to stay away from this as it dilutes the strength of your link.

You can also sign up with forums and join in on the discussions there. This enables you to leave your link either in your signature or in the post. This is an advantage since you optimize the anchor text in your link.

And what is anchor text?

Anchor text is the keyword that you use in your link.

Why is this important?

Basically, if you want Google to index you high in the Search Engine Result Pages for terms relevant to your site, then it’s good to make sure your backlinks have the right keywords in them.

For example: I want to write an article about SEO Copywriting and post it on ezine.

I will write the article in such a way that all the keywords for my site here are contained in the article.
(My keywords are, “SEO Copywriter” and “Freelance SEO Copywriter”.) In other words, I will optimize my article by using my skills as an SEO Copywriter.

What this does is, it informs the search engines that my SEO optimized article is extremely relevant for people searching for information about “SEO Copywriting”.

This SEO copywritten article will have a link or two inside it that points directly to my site here.

Please note, at the bottom of my article is an “about the author box” that lets me add my site URL or web address.

You want to make sure that the URL in this “author box” is written like this:

“The author of this article, Robert Njonjo is a recognized SEO Copywriter”

So I will get my backlink and Google will index for the term, “SEO Copywriter”

That’s why your anchor text and SEO copywriting are very important.

The more your backlinks out there use a particular keyword, the higher you will get indexed for that keyword.

You also want to use anchor texts on your own site. Look at this website, for example.

The link that takes you to the “Home Page” says “FREELANCE SEO COPYWRITER”

So if your site is named “Bob’s blue widgets” and another site links to you and uses “Bob’s site” as the anchor link, you get the backlink but will only be found by people searching for “bob’s site” or maybe even “bob”.

Since you can’t control who links to you sometimes and how they use the anchor keyword text, you should always try and pick a name for your website that includes your main keyword.
Generally people will just link to your website using your site’s name and if your site is named “blue widgets” then you are way ahead of the game.

If you need help with your SEO copywriting, don’t hesitate to ask.

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