SEO Copywriter & Press Releases

Since I am an SEO freelance copywriter, I wanted to do a post today on how you can optimize for a pretty common keyword like “REAL ESTATE”.

REAL ESTATE: The state of the economy

While the real estate bubble seems to have bust in the last couple of years, there are signs that corporate investors are still not giving up on the riches to be gained by investing in real estate and catering to the super rich.

Recently, a company called ING Real Estate, expressed their intentions to partner with big time financial investors to develop a sparkling, brand new $150 million ocean front resort and hotel along the Maya Riviera in Mexico to cater for the well to do.

The real estate project will include several villas and a top of the line ultra-luxury hotel.

And if you prefer your own digs instead then this magnificent real estate development will also incorporate 127 residential units, an 18-hole signature golf course and a 10,000 square foot clubhouse.

Oh, and by the way, the $150 million price tag does not even include the actual price of the land. This is just real estate development money.

What’s an average wannabe homeowner to do?

For the average wannabe homeowner, or the regular person with a 9-5 job who rents an apartment and cannot afford a piece of their own real estate, the national real estate market remains bleak. In fact, in some neighborhoods all over the country, empty homes vastly outnumber those that are occupied and real estate vendors are now being forced to lower their asking prices in an effort to lure the bargain hunters.

Many people, that is, the experts and financial analysts are assuming and have actually predicted that when the real estate market dips to a point where buyers think it represents a bargain, the regular person will again gun for their own piece of real estate heaven.

But the question remains: Is it too soon? In fact, it is worth noting that many of the real estate markets that experienced big price drops in just the last year are still a very long way from recovery.

Of course, if you ask around, analysts and experts will tell you that the biggest risk facing today’s real estate markets is the easy availability of subprime loans and adjustable rate mortgages.

But if you want to gauge and take a reading of the current real estate market today, the only real way to do that is to look at the transaction volume.

Just this month the NRA gave a much needed boost to the flagging economy and especially the real estate market by saying that sales volume of existing homes was up by 2.9%.

This is the first such month to month rise since July of last year in the real estate market.

For big cities like New York, Los Angeles and Chicago, that real estate flux is nothing but good news.

And the reason that makes transaction volume a really good indicator of how the real estate market is doing is that it shows how easy it is for people to get loans and therefore how much confidence there still is in the market.

One fact still holds true in all of this, if mortgages are there and real estate buyers trust the value of the home, then they’re more likely to buy.

And there you have it. A 560-word SEO optimized article for the keyword, “real estate.”

Notice something?

The keyword “real estate” is in the title of the article, the very first sentence of the article and the very last sentence of this article. It is also sprinkled in the article, very carefully not to overdo it but still enough to get rankings for it.

However, since the term “real estate” is pretty competitive, after publishing such an optimized article on your site, you now need to get links to your site, and in particular, get links to the page with the SEO article.

If you need help with that, just let me know and I’ll see how I can help you get those backlinks.

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