SEO Article Optimized For The Keyword “Diamond Jewelry”
Diamond Jewelry
Diamonds. The mere mention of the word has been known to drive women crazy with delight.
Any man giving his girlfriend diamond jewelry is all but guaranteed to be forgiven even the most gravest of sins. Well, most sins anyway. The man can easily get away with not having taken the trash out because he was watching a football game.
There are numerous moments in history where historical figures have wooed followers and admirers with the allure of diamonds and any type of jewelry made from diamonds.
But why the fanatical craze?
What makes robbers risk their freedom and other people lives and break into jewelry shops to rob diamonds?
A popular hit song by popular Welsh singer, Dame Shirley Bassey, says it all, “Diamonds are forever”.
There is even a movie from the extremely popular and long standing movie franchise, the James Bond series,that has it as it’s title.
Once it was discovered what was really happening in the acquisition of the diamonds, public outcry erupted against these big diamond corporations and a fear of losing their high-price paying clientele helped introduce a process in 2003 designed to certify the origin of rough diamonds from sources which were free of conflict.
This certification method, known in the diamond industry as the Kimberly process, aims at preventing diamonds coming from conflict zones and mines controlled by rebel groups from entering the mainstream diamond market.
When launched, it was lauded as a win-win situation for everybody and actually saw a significant drop of business transactions between the rebel groups and the big western diamond conglomerates. The companies got to keep their high-paying clientele and the consumers got their consciences assuaged by being assured that the diamonds they purchased were not, in any way, financing war and human rights abuses around the world.
The Diamond Craze
It would seem that the fanatical craze attached to diamonds is because of it’s ability to last long and resist the normal wear and tear that normally defines almost everything else. This longevity also helps contribute to it’s enormous popularity as one of the more favored gem stones used in engagement and wedding rings.
And when it comes to wedding and engagement rings, size does matter. Bigger is better, as perceived by society today. All you have to do is turn on your television set to see ads about diamond engagement and wedding rings all over the place.
And if not television ads, then you have celebrities flashing their “bling bling” at every chance they get. For young impressionable folks, this leaves a lasting image on their minds where they want to emulate the celebrities they are seeing and have their own diamond jewelry hanging from either their necks, their wrists or even their fingers.
Rap artist 50 cent performs at a concert with “bling bling” made from diamonds hanging from his neck.
Popularity: 69% [?]