SEO Copywriter & Press Releases

SEO - Still The Bread And Butter For Most Online Entrepreneurs

robert — Sat, 30 Aug 2008 22:51:38 +0000

Most online gurus out there are bashing SEO as something that’s not going to last. It is important, however, to note that an increasing number of online shoppers, mostly women, do a LOT OF RESEARCH before buying anything online. A lot of it.

Women, in other words, drive ecommerce (where the money is).

And if your site provides good info, chances are, you’re going to make a killing online!

Guys, as in men, most of the times know what they want or even where they want to buy it from so they don’t do a lot of research.

Conversely, a woman will go to Google and type, “buy brown ralph lauren shoes size 9″.

The whole phrase.

If your site pops up on top and it looks good (not hastily put together, that is) chances are, you got that sale.

To make money online, you want your site to be found online…preferably on Google.

In fact, YOU NEED your site to be found.

Competition is fierce out there.

So no matter what those gurus out there say, don’t you think it’s time you were found???

The bottom line is, SEO still matters.

Get your money…SEO your site.

Advertising my services on forums

robert — Sun, 20 Jul 2008 21:32:52 +0000

Recently, to expand my business and let more people know of my press release services, I decided to post on digital point among other forums.

I make my living mainly by writing SEO articles. But something I don’t do a lot of, and which I love, is writing press releases. I guess it’s the “journalist” in me.

I always wanted to be a writer…ever since I was 13 years old.

You don’t believe me? I live in LA…I’m a wanna be screenwriter and I have not one, not two, but 6 completed screenplays to prove it.

I finished my first novel when I was 14.

Writing is my passion and it feels damn good to make a living off of it.

So it makes me sad to hear that there are scammers out there taking people’s hard earned money and not delivering on what they promised.

To me there is no better way to ruin your reputation. And especially if you make a living with your services. Why would you want to ruin your good name?

Many people are complaining about the scammers that proliferate forums like Digital Point.

It’s too sad that legit business people can inadvertently get lumped in with these kind of people.

What are you doing to promote your services?

Strategizing And Launching A Successful Press Release Campaign

robert — Sat, 05 Jul 2008 22:05:00 +0000

A press release is an EXTREMELY powerful marketing tool. So powerful that I simply cannot overstate the fact.

So it is surprising to see that most small business owners do not spend the time and energy they should developing positive press about their firm. If that is you, do you know that there are some things you can start doing immediately to improve and increase awareness of your brand?

I’ll show you what I’m talking about. Ready?

First of all, it’s important to note that, a positive story in the media/web about your business or website will not only generate new leads, but it also resells your current clients and makes it easier to refer your firm to others.

So how do you generate positive media mentions?

(1.) Target The Media.
When releasing your press release, don’t just release it to the wild, you should also try and target a particular journalist (s). Think of the journalists that cover your industry or town like you would a hot prospective client. Target them and spend some time getting to know what they write about and what interests them in particular.

Try setting up alerts on Google for your favorite journalist or the journalist and publication that you are targeting.

(2.) Get Familiar With The Publication
There is nothing as embarrassing and wrong as sending your “HOT BREAKING NEWS: NEW J. LO FASHION LINE NOW LAUNCHED AT OUR STORE” to the editor at Money Magazine. Know where you are sending your press release. You don’t have to be a regular reader of the publication, but you have to know their business. Bottom line.

(3.) Start small
Even a mention of your small business or website in a small publication is a big feat. In fact, you are more likely to be published by the “big time” publishers if you are already published a bunch of times by the “small publications.” So don’t look down on those small publications and definitely make them a target of your press release campaign.

(4.) Be consistent
Try and send a news story to your list of “targeted journalists” at least once a month. You just never know. You might catch them in a good mood or even-most preferably-when they have a hole to fill in their publication.

(5.) Become a resource
Realize this: Journalists need reliable sources.

You want to become a reliable resource. Instead of just sending press releases talking about your company’s new merchandise, start sending useful survey results from industry publications, new stories related to articles they’ve written, or even opinions about industry trends.

And remember: do not ask for anything in return. Just make it a habit to feed useful information.

Do it consistently for a couple months and you’ll start to receive requests from journalists for quotes.

That is how you launch a successful press release campaign.

How To Write An Effective Press Release

robert — Sat, 05 Jul 2008 18:46:39 +0000

How To Write An Effective Press Release

One of the main tools used by small businesses to get media coverage is the press release. Most new small businesses however don’t know that the main purpose of a press release is to get the attention of an editor. Any editor.

That’s it.

It is not the job of your press release to offer a word for word story to a publication.

Once you understand that the purpose of a press release is to get the attention of an editor or somebody who might publish your story, then you might also begin to realize that there is a bit of an art to writing an effective one. But don’t panic. I’ll show you how.

The art of writing an effective press release actually begins with proper format. It probably shouldn’t matter how you format a good story but editor after editor has told me that if a press release comes to them and is not properly formatted, it often doesn’t get read. Read that again if you are bit of a maverick. You want to read about your company in the news then you might just have to follow the rules.

Ultimately your story will have to stand on its own but follow this accepted format and you stand a better chance of making that all important first impression.

Press Release Timing
The very first thing to appear on your release is the release date or time. If your story is for immediate release say so: For Immediate Release.

If there is a reason to hold some news or a seasonal deadline say so.

For example, “For Release Before Halloween.” Some background type releases can also carry the - Release at
Will tag.

Contact Information
Don’t make it hard for editors and journalists to get in touch with you. Just right under the release information you should state your name, address, direct phone, and email address under the heading “For more information”.

Remember the real agenda is to get them to contact you.

The Headline
90% of all advertising effectiveness rides on the effectiveness of the headline. Read that again.

90% of all advertising effectiveness rides on the effectiveness of the headline. Yes it does.

And it is no different for a press release. Most readers will decide whether or not you have anything to say based solely on the grabbing power of your headline.

You have to pull them in quickly.

So how do you do it?

Easy! You write five or six attention grabbing headlines and then put your release away for a couple days. After the couple of days are over, check out your release again and see which ones still grab you.

Dateline
Always, always at the start of the body of your release, you are expected to provide the date of the release and then the city the release originates from.

Put a dash after the city and then start the body of your release. For example: July 5, 2008 - Los Angeles, Ca - Yesterday in the city…

Double space
Double space the body of your release.

First Paragraph
Okay, so now your headline grabbed them. Now tell them what you’re going to tell them in the first paragraph. Don’t beat around the bush. Hit ‘em with your best shot.

Quotes and Credentials
Adding quotes to your press release gives it more of a “real” aspect. It makes it seem like, “Yes, this really is happening and it’s coming from the source”.

Call to action
So what do you want people to do? Why are you releasing the press release? What are your immediate objectives?

Do you want to score an interview?

Do you want people to visit your website?

This where you say so. Eg, Karen Whitemore is available for interviews. Just don’t hype your company or product. Nothing gets your release tossed faster.

End
And at the end of your press release, add the symbol # # #

That’s it! That’s how it’s done! Are you ready to conquer the world? If you need help, get in touch with me and I’ll see how I can help you with your press release.

How Good SEO Practises Can Help Your Business

robert — Wed, 21 May 2008 00:32:07 +0000

John B.V. Blackwoods had a problem.

And it wasn’t just any problem.

It was a problem that many, many men around the world face at one time or the other.

It was a problem that if he got wrong could blow up in his face.

What John didn’t know, however, was that on the other side of the country was the solution to his problem.

Her name was Amy.

Amy, on the other hand knew that she held the solution to John’s current problem. But she didn’t know how to go about letting him know that she held the answer. She knew what was needed but not how to go about it.

But what exactly was John’s problem?

What problem was this that was making John spend countless nights tossing and turning in his bed, unable to sleep?

John’s problem was that he was finally ready to propose to his long time girlfriend.

And he didn’t just want to propose, he wanted to do it with a BANG!

John wanted a unique diamond ring that looked very expensive. A ring that would impress his girlfriend and her friends but at the same time wouldn’t drive him bankrupt.

Something in the $1000-$2000 range.

So how did Amy figure in all this?

Amy owned a jewelry shop online. And Amy’s type of jewelry was exactly what John was looking for.

In fact, she also had a brick and mortar jewelry store as well but since that was thousands of miles away from John, the only option left for John was to use her online store.

The only problem was John wasn’t aware of Amy’s existence.

Why?

Because Amy was nowhere to be found on the first page of Google or any of the other search engines.

Amy was well aware that with each passing single day that she wasn’t being found, she was losing out on customers like John throughout the world.

But Amy was also a small business and couldn’t really afford to compete with the big name jewelry stores that normally dominate the first page of search results on Google, Yahoo! and MSN.

Enter SEO Copywriting.

When done well, SEO copywriting is a tremendous advantage to any business.

In this case, Amy’s problem is that she needs to get on the front page of the search engine results. Since Amy’s site is a store and does not have the advantage of a continuously updated blog with interesting content that other sites could link to, the site lags on the fourth page of Google and sales are dismal.

So how do we solve this? The answer to Amy’s problem is really very simple. Admittedly, it won’t be solved in a day or two but with constant effort it can be solved.

What Amy needs is a story teller.

See, copywriting is all about telling a story. Most of the times, you have to tell a factual story. But a story, nonetheless and you have to make it interesting so that other sites can link to you.

SEO copywriting on the other hand happens when you take a story but now pepper it with your keywords, or words that you want to be found via the search engines.

There are two main advantages to this. Somebody might actually buy something because of the well written stories but more importantly is that, the links in the articles (linking back to your site) gives your website strength to rank even higher in the search engines.

To get back to Amy, for example, the answer to her problem of ranking on the front page is creating stories with links back to her site using long tail keywords.

Let me explain. Let’s say there is a diamond ring on Amy’s site site called, “3-Stone Trellis Ring” which happens to be a good, inexpensive engagement ring.

Most people wouldn’t search for that particular keyword . They would just search for “engagement ring.” The people who search for that exact keyword generally know what they want and are ready to buy.

Now, I would write an interesting story using the ring’s name as a main theme, if not the main theme. I would do this because I would need to mention the ring’s name, which in this case happens to be “3-Stone Trellis Ring”, like five or six times in the story.

I would also link to the EXACT page on the site where the ring is.

I would keep writing copy (many different stories) with an emphasis on the ring name slowly building up strong page rank.

This tells Google, Yahoo! and MSN, the three main search engines that this particular page has authority.

It is a page that people want to see since other sites (article sites) are linking to it.

This, folks, is called building backlinks. And it’s a wonderful thing.

After a few months of doing this, the pages on my site that I’m linking to will slowly but surely start ranking at the very top of the search engine result pages.

It’s not hard to rank many pages of a site all at once on Google’s front page.

The secret is to rank DIFFERENT and specific keywords.

Have each of the keywords rank on top. Forget about trying to dominate for the generic keyword. Don’t try to rank for “ring”, instead try to rank for “3-Stone Trellis Ring”

These different keywords are called long tail keywords and they are what consumers search for when they are ready to buy.

In other words, money in the bank.

SEO Article Optimized For The Keyword “Diamond Jewelry”

robert — Sat, 17 May 2008 02:45:58 +0000

Diamond Jewelry

Diamonds. The mere mention of the word has been known to drive women crazy with delight.
Any man giving his girlfriend diamond jewelry is all but guaranteed to be forgiven even the most gravest of sins. Well, most sins anyway. The man can easily get away with not having taken the trash out because he was watching a football game.

There are numerous moments in history where historical figures have wooed followers and admirers with the allure of diamonds and any type of jewelry made from diamonds.

But why the fanatical craze?

What makes robbers risk their freedom and other people lives and break into jewelry shops to rob diamonds?

A popular hit song by popular Welsh singer, Dame Shirley Bassey, says it all, “Diamonds are forever”.

There is even a movie from the extremely popular and long standing movie franchise, the James Bond series,that has it as it’s title.

History and origin of diamonds

With roughly 49% of the world’s diamonds originating from third world economies in Africa, the tendency to exploit those resources has had opposition groups and human rights activists battling with the reigning diamond companies.

What usually happens is that rebel and militia groups in these countries take control of the diamond mines and then sell the product directly to the companies. These rebel groups are usually very notorious for their human rights abuse, especially in these mines, and are known to use proceeds from the sale of the diamonds to finance their guerilla operations.

The diamonds that are sold through this process are generally known as blood diamonds.

With an eye towards the bottom line, big diamond companies used to help fund and fuel these conflicts by engaging in business with the armed rebels running the diamond mines.

Once it was discovered what was really happening in the acquisition of the diamonds, public outcry erupted against these big diamond corporations and a fear of losing their high-price paying clientele helped introduce a process in 2003 designed to certify the origin of rough diamonds from sources which were free of conflict. This certification method, known in the diamond industry as the Kimberly process, aims at preventing diamonds coming from conflict zones and mines controlled by rebel groups from entering the mainstream diamond market.

When launched, it was lauded as a win-win situation for everybody and actually saw a significant drop of business transactions between the rebel groups and the big western diamond conglomerates. The companies got to keep their high-paying clientele and the consumers got their consciences assuaged by being assured that the diamonds they purchased were not, in any way, financing war and human rights abuses around the world.

The Diamond Craze

It would seem that the fanatical craze attached to diamonds is because of it’s ability to last long and resist the normal wear and tear that normally defines almost everything else. This longevity also helps contribute to it’s enormous popularity as one of the more favored gem stones used in engagement and wedding rings.

And when it comes to wedding and engagement rings, size does matter. Bigger is better, as perceived by society today. All you have to do is turn on your television set to see ads about diamond engagement and wedding rings all over the place.

And if not television ads, then you have celebrities flashing their “bling bling” at every chance they get. For young impressionable folks, this leaves a lasting image on their minds where they want to emulate the celebrities they are seeing and have their own diamond jewelry hanging from either their necks, their wrists or even their fingers.

Rap artist 50 cent performs at a concert with “bling bling” made from diamonds hanging from his neck.

How To Increase Profits Online By Using SEO Copywriting

robert — Thu, 15 May 2008 16:16:15 +0000

For people who own stores online or even websites optimized for Google adsense, success really depends on traffic.

The easiest and fastest way to get traffic, of course, is by using Pay Per Click with programs like Google Adwords. The disadvantage of using this method however is that, if you don’t know what you are doing, you will get burned and lose a lot of money without making it all back.

The best way, which is free, is optimizing your pages in order to rank well in the Search Engine Results Pages.

In fact, you should always optimize your pages even if you are paying for traffic via PPC.

So how do you get this free traffic?

Generally, in order to get free traffic from search engines like Google, Yahoo! and MSN, you have to do two things - optimize your pages for your keywords and then get enough backlinks to those pages in order to get a higher page rank than your competition.

The higher your page ranks - the higher Google will place you in the search results.

What type of backlinks are there?

Two-Way backlinks

This happens when two websites exchange links with each other. As good as this sounds, when you exchange backlinks with another site, you reduce the strength of your link.

You have to share “Google juice” with the site that you’re trading links with, and most of the times the site is your competition or fighting for the same niche as you are.

What you really want is:

One-way Backlinks

A one way backlink is when another site posts a link pointing to your site. The advantage of this is that it informs Google, Yahoo!, MSN and the other search engines that that particular page is important because other sites are linking and sending traffic to you.

REMEMBER: You should always stay away from link farms since this is spamming and might lead to your site getting de-indexed by the search engines.

You can also submit your site to directories.

This is usually free and takes a lot of work and most directories insist that you add a link back to them.

This then becomes a two-way backlink. Try to stay away from this as it dilutes the strength of your link.

You can also sign up with forums and join in on the discussions there. This enables you to leave your link either in your signature or in the post. This is an advantage since you optimize the anchor text in your link.

And what is anchor text?

Anchor text is the keyword that you use in your link.

Why is this important?

Basically, if you want Google to index you high in the Search Engine Result Pages for terms relevant to your site, then it’s good to make sure your backlinks have the right keywords in them.

For example: I want to write an article about SEO Copywriting and post it on ezine.

I will write the article in such a way that all the keywords for my site here are contained in the article.
(My keywords are, “SEO Copywriter” and “Freelance SEO Copywriter”.) In other words, I will optimize my article by using my skills as an SEO Copywriter.

What this does is, it informs the search engines that my SEO optimized article is extremely relevant for people searching for information about “SEO Copywriting”.

This SEO copywritten article will have a link or two inside it that points directly to my site here.

Please note, at the bottom of my article is an “about the author box” that lets me add my site URL or web address.

You want to make sure that the URL in this “author box” is written like this:

“The author of this article, Robert Njonjo is a recognized SEO Copywriter”

So I will get my backlink and Google will index for the term, “SEO Copywriter”

That’s why your anchor text and SEO copywriting are very important.

The more your backlinks out there use a particular keyword, the higher you will get indexed for that keyword.

You also want to use anchor texts on your own site. Look at this website, for example.

The link that takes you to the “Home Page” says “FREELANCE SEO COPYWRITER”

So if your site is named “Bob’s blue widgets” and another site links to you and uses “Bob’s site” as the anchor link, you get the backlink but will only be found by people searching for “bob’s site” or maybe even “bob”.

Since you can’t control who links to you sometimes and how they use the anchor keyword text, you should always try and pick a name for your website that includes your main keyword.
Generally people will just link to your website using your site’s name and if your site is named “blue widgets” then you are way ahead of the game.

If you need help with your SEO copywriting, don’t hesitate to ask.

How to write an SEO optimized article for the keyword, “insurance”

robert — Tue, 06 May 2008 13:38:58 +0000

Ah, insurance! That lovely keyword that is targeted by so many spammers!

In fact as I write this post, there have been over 40 insurance spam comments stopped by the two plugins I have on this site specifically to do just that.

Anyway today, we are going to write a lovely SEO’d article focusing on the keyword, “insurance”.

Insurance

Insurance is such a broad topic because almost anything you purchase in today’s economy has some kind of insurance attached to it. For example, for electrical parts and equipment, it’s called “warranty” but it works just the same way like an insurance policy, which is you pay a monthly amount or even an annual amount of X dollars and then when your equipment fails, you can take it in for repairs, no problem.

Having said that, let’s take a look at the different types of insurance:

* Accidental death and dismemberment

* Boiler
* Bond
* Business overhead expense disability

* Casualty
* Catastrophe bond
* Chargeback
* Contents
* Corporate-owned life
* Critical illness
* Crop

* Dental
* Deposit
* Deposit premium
* Disability

* Earthquake
* Expatriate

* Fidelity bond
* Flood

* General
* Group
* Guaranteed asset protection

* Health
* Home

* Injury cover
* Inland marine

* Keyman

* Landlords
* Lenders mortgage
* Liability
* Life
* Loan protection
* Locked Funds
* Long term care

* Marine
* Medigap
* Mortgage life
* Mutual

* No-fault

* Ordinary life

* Parametric
* Payment protection
* Pension term assurance
* Permanent life
* Perpetual
* Pet
* Political risk
* Pre-paid legal services
* Professional indemnity
* Property
* Protection and indemnity
* Public auto

* Reinsurance
* Return of premium life
* Risk equalization

* Self-funded health care
* Stranger Originated Life

* Term life
* Terrorism
* Title
* Trade Credit
* Travel

* Universal life

* Variable universal life
* Vehicle
* Vision

* Wage
* Whole life
* Workers’ compensation

That’s about 70 types of insurance!

Apart from household and electronic equipment warranties, the average American (a person who earns $50,000 per year or less) generally has two types of insurance and sometimes even less. If they have more, at the most it’s only three.

The three most common type of insurance that most Americans have are:
(a.) car insurance,
(b.) health insurance and
(c.) home insurance.

The third type of insurance, home insurance, is a distant third since most Americans live in apartments and rental units in large cities and urban areas and are therefore not home owners.

(A.) CAR INSURANCE

Also known as auto insurance, vehicle insurance or motor insurance, car insurance is a type of risk management policy purchased for small cars, SUV’s, trucks, motorcycles and generally any type of motor vehicle that is meant to be driven on a highway.
Since it would be very expensive to pay someone out of your pocket if you hit them or their car in an accident, car insurance helps provide protection against losses incurred as a result of traffic accidents and against liability that could be incurred in the event of an accident.

Here in the United States, car insurance is a requirement in most states and may be punishable by a heavy fine and/or jail time for drivers who don’t have it.

(B.) HEALTH INSURANCE

As important as this is, the government has released statistics recently that show a lot of people not being able to afford health insurance.

Also known as health coverage, this type of insurance helps protect a person who when suddenly falls ill has to be rushed to the emergency room.
Although hospitals are required by law to treat ANYBODY who walks into any emergency room with any ailment (at least in Los Angeles) regardless of their health coverage, doctors, health practitioners and the government generally advice people to purchase health insurance so that tests and other preventive measures can be performed to prevent further occurrence of an ailment.

(C.) HOME INSURANCE

For homeowners, this type of insurance may prove crucial in the event of the home being destroyed, by let’s say, a fire.

Generally, natural unpreventable acts such as earthquakes and floods or “acts of God” as they are called, are not insurable but sometimes special insurance can be purchased at a higher premium for these type of possibilities.

Again you can see the focus on the keyword.

The title itself, says it all. It’s screaming: “INSURANCE”

The very first sentence has the keyword in it. As does the very last sentence.

The article itself has a word count of 602 words.

And the keyword density? Check it out!

So there you have it…a perfectly written SEO article for the “insurance” keyword.

How to write an SEO optimized article for the mortgage industry

robert — Tue, 06 May 2008 11:15:10 +0000

Today I’m going to show you an example of an SEO article written with for the mortgage industry and therefore optimized with the keyword, “mortgage”.

Mortgage

What is a mortgage?

A mortgage loan, commonly known as just a mortgage, is an instrument by which the title to a property is transfered to another especially by a sealed writing and becomes void upon payment or performance according to the stipulated terms.

Types of mortgages:

Fixed-rate mortgage loans.

As the name implies, a fixed-rate loan type of mortgage offers a monthly payment that is known and does not change and as such has proved to be very popular with homeowners.

Because most fixed-rate loans are for 15 or 30-year terms, would be homeowners can choose which type of fixed-rate mortgage would work best for them. For example, a 30-year fixed-rate loan has lower payments but a slightly higher interest rate. Recently, the average mortgage rate on a 30-year fixed-rate loan has been 6.34%. This, according to data from Freddie Mac. For 15-year mortgages, the average rate has been 6.03%.

After the recent real estate bubble bust, which has seen numerous homeowners being slammed with rising monthly mortgage payments and foreclosures on their homes, mortgage refinancing in the U.S. has been seeing a record increase as homeowners change their loans to the security and stability of fixed-rate mortgages.

To get a scope of how big the entire market is, Washington-based Fannie Mae, the largest buyer of mortgages, recently said the amount of refinanced home loans will reach $321 billion by the end of June and they estimate that 9 out of 10 of those borrowers will choose a fixed-rate mortgage.

Adjustable-rate mortgage loans.
Unlike a fixed-rate mortgage where payments are constant and fixed for the duration of the mortgage loan, on an adjustable-rate mortgage, payments made by the borrower and sometimes even the terms of the mortgage loan may change over time to reflect the changing interest rate. The interest rate on an adjustable-rate mortgage is periodically adjusted based on a variety of indexes.

Some of the common indexes used by lenders are:

Cost of Funds Index:
This is a regional average of interest expenses incurred by financial institutions.

Treasury bill yields:
This is another type of index used by lenders to help determine the interest rate on an adjustable-rate mortgage. Treasury bills are government bonds issued by the United States Department of the Treasury through the Bureau of the Public Debt.

Convertible mortgage loans.
A convertible mortgage loan is basically a type of an adjustable-rate mortgage that allows borrowers to convert to a fixed-rate mortgage at or before a specified time.

Balloon mortgage loans.

These loans often have interest-only payments and provide a level payment feature during the term of the loan. But unlike the 30 year fixed-rate loan, balloon mortgage loans do not fully get payed off over the original term. However, a balloon mortgage does allow the borrower to minimize their monthly payments until they refinance the loan.

reverse mortgages
Usually common among borrowers aged 62 and older, this is a type of mortgage that allows the borrower to convert their home equity into available funds through a line of credit, cash advance, or even periodic payments. This is repaid with interest usually when the borrower dies, moves, or sells the home.

By taking on a reverse mortgage, borrowers can cash in on the value of their home and avoid paying back the loan for as long as they live in the property.

BAM! There it is! A 569-word SEO article richly and professionally optimized with the keyword, “mortgage”.

Again, this is one of those industries that needs linking (read backlinks), on top of SEO articles in order to appear on top of the search engines.

See the title of the article? That’s right! The article is simply, “mortgage”.

You don’t want to confuse the search engines with this and that. No, sir. Once the search engine spiders hit your site, BAM!, there it is!

Your keyword, staring at them straight in the face! “MORTGAGE”

And if you look at the very first sentence, you can see that the “mortgage” keyword is there.

The last sentence, one of the last things the search engine spider sees, again has the mortgage keyword in it.

This, folks, is how to write an SEO article.

How to write an SEO optimized article for the keyword “real estate”

robert — Mon, 05 May 2008 16:34:19 +0000

Since I am an SEO freelance copywriter, I wanted to do a post today on how you can optimize for a pretty common keyword like “REAL ESTATE”.

REAL ESTATE: The state of the economy

While the real estate bubble seems to have bust in the last couple of years, there are signs that corporate investors are still not giving up on the riches to be gained by investing in real estate and catering to the super rich.

Recently, a company called ING Real Estate, expressed their intentions to partner with big time financial investors to develop a sparkling, brand new $150 million ocean front resort and hotel along the Maya Riviera in Mexico to cater for the well to do.

The real estate project will include several villas and a top of the line ultra-luxury hotel.

And if you prefer your own digs instead then this magnificent real estate development will also incorporate 127 residential units, an 18-hole signature golf course and a 10,000 square foot clubhouse.

Oh, and by the way, the $150 million price tag does not even include the actual price of the land. This is just real estate development money.

What’s an average wannabe homeowner to do?

For the average wannabe homeowner, or the regular person with a 9-5 job who rents an apartment and cannot afford a piece of their own real estate, the national real estate market remains bleak. In fact, in some neighborhoods all over the country, empty homes vastly outnumber those that are occupied and real estate vendors are now being forced to lower their asking prices in an effort to lure the bargain hunters.

Many people, that is, the experts and financial analysts are assuming and have actually predicted that when the real estate market dips to a point where buyers think it represents a bargain, the regular person will again gun for their own piece of real estate heaven.

But the question remains: Is it too soon? In fact, it is worth noting that many of the real estate markets that experienced big price drops in just the last year are still a very long way from recovery.

Of course, if you ask around, analysts and experts will tell you that the biggest risk facing today’s real estate markets is the easy availability of subprime loans and adjustable rate mortgages.

But if you want to gauge and take a reading of the current real estate market today, the only real way to do that is to look at the transaction volume.

Just this month the NRA gave a much needed boost to the flagging economy and especially the real estate market by saying that sales volume of existing homes was up by 2.9%.

This is the first such month to month rise since July of last year in the real estate market.

For big cities like New York, Los Angeles and Chicago, that real estate flux is nothing but good news.

And the reason that makes transaction volume a really good indicator of how the real estate market is doing is that it shows how easy it is for people to get loans and therefore how much confidence there still is in the market.

One fact still holds true in all of this, if mortgages are there and real estate buyers trust the value of the home, then they’re more likely to buy.

And there you have it. A 560-word SEO optimized article for the keyword, “real estate.”

Notice something?

The keyword “real estate” is in the title of the article, the very first sentence of the article and the very last sentence of this article. It is also sprinkled in the article, very carefully not to overdo it but still enough to get rankings for it.

However, since the term “real estate” is pretty competitive, after publishing such an optimized article on your site, you now need to get links to your site, and in particular, get links to the page with the SEO article.

If you need help with that, just let me know and I’ll see how I can help you get those backlinks.

SEO Copywriter & Press Releases

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