SEO Copywriter & Press Releases

For people who own stores online or even websites optimized for Google adsense, success really depends on traffic.

The easiest and fastest way to get traffic, of course, is by using Pay Per Click with programs like Google Adwords. The disadvantage of using this method however is that, if you don’t know what you are doing, you will get burned and lose a lot of money without making it all back.

The best way, which is free, is optimizing your pages in order to rank well in the Search Engine Results Pages.

In fact, you should always optimize your pages even if you are paying for traffic via PPC.

So how do you get this free traffic?

Generally, in order to get free traffic from search engines like Google, Yahoo! and MSN, you have to do two things - optimize your pages for your keywords and then get enough backlinks to those pages in order to get a higher page rank than your competition.

The higher your page ranks - the higher Google will place you in the search results.

What type of backlinks are there?

Two-Way backlinks

This happens when two websites exchange links with each other. As good as this sounds, when you exchange backlinks with another site, you reduce the strength of your link.

You have to share “Google juice” with the site that you’re trading links with, and most of the times the site is your competition or fighting for the same niche as you are.

What you really want is:

One-way Backlinks

A one way backlink is when another site posts a link pointing to your site. The advantage of this is that it informs Google, Yahoo!, MSN and the other search engines that that particular page is important because other sites are linking and sending traffic to you.

REMEMBER: You should always stay away from link farms since this is spamming and might lead to your site getting de-indexed by the search engines.

You can also submit your site to directories.

This is usually free and takes a lot of work and most directories insist that you add a link back to them.

This then becomes a two-way backlink. Try to stay away from this as it dilutes the strength of your link.

You can also sign up with forums and join in on the discussions there. This enables you to leave your link either in your signature or in the post. This is an advantage since you optimize the anchor text in your link.

And what is anchor text?

Anchor text is the keyword that you use in your link.

Why is this important?

Basically, if you want Google to index you high in the Search Engine Result Pages for terms relevant to your site, then it’s good to make sure your backlinks have the right keywords in them.

For example: I want to write an article about SEO Copywriting and post it on ezine.

I will write the article in such a way that all the keywords for my site here are contained in the article.
(My keywords are, “SEO Copywriter” and “Freelance SEO Copywriter”.) In other words, I will optimize my article by using my skills as an SEO Copywriter.

What this does is, it informs the search engines that my SEO optimized article is extremely relevant for people searching for information about “SEO Copywriting”.

This SEO copywritten article will have a link or two inside it that points directly to my site here.

Please note, at the bottom of my article is an “about the author box” that lets me add my site URL or web address.

You want to make sure that the URL in this “author box” is written like this:

“The author of this article, Robert Njonjo is a recognized SEO Copywriter”

So I will get my backlink and Google will index for the term, “SEO Copywriter”

That’s why your anchor text and SEO copywriting are very important.

The more your backlinks out there use a particular keyword, the higher you will get indexed for that keyword.

You also want to use anchor texts on your own site. Look at this website, for example.

The link that takes you to the “Home Page” says “FREELANCE SEO COPYWRITER”

So if your site is named “Bob’s blue widgets” and another site links to you and uses “Bob’s site” as the anchor link, you get the backlink but will only be found by people searching for “bob’s site” or maybe even “bob”.

Since you can’t control who links to you sometimes and how they use the anchor keyword text, you should always try and pick a name for your website that includes your main keyword.
Generally people will just link to your website using your site’s name and if your site is named “blue widgets” then you are way ahead of the game.

If you need help with your SEO copywriting, don’t hesitate to ask.

Popularity: 60% [?]

Ah, insurance! That lovely keyword that is targeted by so many spammers!

In fact as I write this post, there have been over 40 insurance spam comments stopped by the two plugins I have on this site specifically to do just that.

Anyway today, we are going to write a lovely SEO’d article focusing on the keyword, “insurance”.

Insurance

Insurance is such a broad topic because almost anything you purchase in today’s economy has some kind of insurance attached to it. For example, for electrical parts and equipment, it’s called “warranty” but it works just the same way like an insurance policy, which is you pay a monthly amount or even an annual amount of X dollars and then when your equipment fails, you can take it in for repairs, no problem.

Having said that, let’s take a look at the different types of insurance:

* Accidental death and dismemberment

* Boiler
* Bond
* Business overhead expense disability

* Casualty
* Catastrophe bond
* Chargeback
* Contents
* Corporate-owned life
* Critical illness
* Crop

* Dental
* Deposit
* Deposit premium
* Disability

* Earthquake
* Expatriate

* Fidelity bond
* Flood

* General
* Group
* Guaranteed asset protection

* Health
* Home

* Injury cover
* Inland marine

* Keyman

* Landlords
* Lenders mortgage
* Liability
* Life
* Loan protection
* Locked Funds
* Long term care

* Marine
* Medigap
* Mortgage life
* Mutual

* No-fault

* Ordinary life

* Parametric
* Payment protection
* Pension term assurance
* Permanent life
* Perpetual
* Pet
* Political risk
* Pre-paid legal services
* Professional indemnity
* Property
* Protection and indemnity
* Public auto

* Reinsurance
* Return of premium life
* Risk equalization

* Self-funded health care
* Stranger Originated Life

* Term life
* Terrorism
* Title
* Trade Credit
* Travel

* Universal life

* Variable universal life
* Vehicle
* Vision

* Wage
* Whole life
* Workers’ compensation

That’s about 70 types of insurance!

Apart from household and electronic equipment warranties, the average American (a person who earns $50,000 per year or less) generally has two types of insurance and sometimes even less. If they have more, at the most it’s only three.

The three most common type of insurance that most Americans have are:
(a.) car insurance,
(b.) health insurance and
(c.) home insurance.

The third type of insurance, home insurance, is a distant third since most Americans live in apartments and rental units in large cities and urban areas and are therefore not home owners.

(A.) CAR INSURANCE

Also known as auto insurance, vehicle insurance or motor insurance, car insurance is a type of risk management policy purchased for small cars, SUV’s, trucks, motorcycles and generally any type of motor vehicle that is meant to be driven on a highway.
Since it would be very expensive to pay someone out of your pocket if you hit them or their car in an accident, car insurance helps provide protection against losses incurred as a result of traffic accidents and against liability that could be incurred in the event of an accident.

Here in the United States, car insurance is a requirement in most states and may be punishable by a heavy fine and/or jail time for drivers who don’t have it.

(B.) HEALTH INSURANCE

As important as this is, the government has released statistics recently that show a lot of people not being able to afford health insurance.

Also known as health coverage, this type of insurance helps protect a person who when suddenly falls ill has to be rushed to the emergency room.
Although hospitals are required by law to treat ANYBODY who walks into any emergency room with any ailment (at least in Los Angeles) regardless of their health coverage, doctors, health practitioners and the government generally advice people to purchase health insurance so that tests and other preventive measures can be performed to prevent further occurrence of an ailment.

(C.) HOME INSURANCE

For homeowners, this type of insurance may prove crucial in the event of the home being destroyed, by let’s say, a fire.

Generally, natural unpreventable acts such as earthquakes and floods or “acts of God” as they are called, are not insurable but sometimes special insurance can be purchased at a higher premium for these type of possibilities.

Again you can see the focus on the keyword.

The title itself, says it all. It’s screaming: “INSURANCE”

The very first sentence has the keyword in it. As does the very last sentence.

The article itself has a word count of 602 words.

And the keyword density? Check it out!

So there you have it…a perfectly written SEO article for the “insurance” keyword.

Popularity: 54% [?]

Today I’m going to show you an example of an SEO article written with for the mortgage industry and therefore optimized with the keyword, “mortgage”.

Mortgage

What is a mortgage?

A mortgage loan, commonly known as just a mortgage, is an instrument by which the title to a property is transfered to another especially by a sealed writing and becomes void upon payment or performance according to the stipulated terms.

Types of mortgages:

Fixed-rate mortgage loans.

As the name implies, a fixed-rate loan type of mortgage offers a monthly payment that is known and does not change and as such has proved to be very popular with homeowners.

Because most fixed-rate loans are for 15 or 30-year terms, would be homeowners can choose which type of fixed-rate mortgage would work best for them. For example, a 30-year fixed-rate loan has lower payments but a slightly higher interest rate. Recently, the average mortgage rate on a 30-year fixed-rate loan has been 6.34%. This, according to data from Freddie Mac. For 15-year mortgages, the average rate has been 6.03%.

After the recent real estate bubble bust, which has seen numerous homeowners being slammed with rising monthly mortgage payments and foreclosures on their homes, mortgage refinancing in the U.S. has been seeing a record increase as homeowners change their loans to the security and stability of fixed-rate mortgages.

To get a scope of how big the entire market is, Washington-based Fannie Mae, the largest buyer of mortgages, recently said the amount of refinanced home loans will reach $321 billion by the end of June and they estimate that 9 out of 10 of those borrowers will choose a fixed-rate mortgage.

Adjustable-rate mortgage loans.
Unlike a fixed-rate mortgage where payments are constant and fixed for the duration of the mortgage loan, on an adjustable-rate mortgage, payments made by the borrower and sometimes even the terms of the mortgage loan may change over time to reflect the changing interest rate. The interest rate on an adjustable-rate mortgage is periodically adjusted based on a variety of indexes.

Some of the common indexes used by lenders are:

Cost of Funds Index:
This is a regional average of interest expenses incurred by financial institutions.

Treasury bill yields:
This is another type of index used by lenders to help determine the interest rate on an adjustable-rate mortgage. Treasury bills are government bonds issued by the United States Department of the Treasury through the Bureau of the Public Debt.

Convertible mortgage loans.
A convertible mortgage loan is basically a type of an adjustable-rate mortgage that allows borrowers to convert to a fixed-rate mortgage at or before a specified time.

Balloon mortgage loans.

These loans often have interest-only payments and provide a level payment feature during the term of the loan. But unlike the 30 year fixed-rate loan, balloon mortgage loans do not fully get payed off over the original term. However, a balloon mortgage does allow the borrower to minimize their monthly payments until they refinance the loan.

reverse mortgages
Usually common among borrowers aged 62 and older, this is a type of mortgage that allows the borrower to convert their home equity into available funds through a line of credit, cash advance, or even periodic payments. This is repaid with interest usually when the borrower dies, moves, or sells the home.

By taking on a reverse mortgage, borrowers can cash in on the value of their home and avoid paying back the loan for as long as they live in the property.

BAM! There it is! A 569-word SEO article richly and professionally optimized with the keyword, “mortgage”.

Again, this is one of those industries that needs linking (read backlinks), on top of SEO articles in order to appear on top of the search engines.

See the title of the article? That’s right! The article is simply, “mortgage”.

You don’t want to confuse the search engines with this and that. No, sir. Once the search engine spiders hit your site, BAM!, there it is!

Your keyword, staring at them straight in the face! “MORTGAGE”

And if you look at the very first sentence, you can see that the “mortgage” keyword is there.

The last sentence, one of the last things the search engine spider sees, again has the mortgage keyword in it.

This, folks, is how to write an SEO article.

Popularity: 55% [?]

Since I am an SEO freelance copywriter, I wanted to do a post today on how you can optimize for a pretty common keyword like “REAL ESTATE”.

REAL ESTATE: The state of the economy

While the real estate bubble seems to have bust in the last couple of years, there are signs that corporate investors are still not giving up on the riches to be gained by investing in real estate and catering to the super rich.

Recently, a company called ING Real Estate, expressed their intentions to partner with big time financial investors to develop a sparkling, brand new $150 million ocean front resort and hotel along the Maya Riviera in Mexico to cater for the well to do.

The real estate project will include several villas and a top of the line ultra-luxury hotel.

And if you prefer your own digs instead then this magnificent real estate development will also incorporate 127 residential units, an 18-hole signature golf course and a 10,000 square foot clubhouse.

Oh, and by the way, the $150 million price tag does not even include the actual price of the land. This is just real estate development money.

What’s an average wannabe homeowner to do?

For the average wannabe homeowner, or the regular person with a 9-5 job who rents an apartment and cannot afford a piece of their own real estate, the national real estate market remains bleak. In fact, in some neighborhoods all over the country, empty homes vastly outnumber those that are occupied and real estate vendors are now being forced to lower their asking prices in an effort to lure the bargain hunters.

Many people, that is, the experts and financial analysts are assuming and have actually predicted that when the real estate market dips to a point where buyers think it represents a bargain, the regular person will again gun for their own piece of real estate heaven.

But the question remains: Is it too soon? In fact, it is worth noting that many of the real estate markets that experienced big price drops in just the last year are still a very long way from recovery.

Of course, if you ask around, analysts and experts will tell you that the biggest risk facing today’s real estate markets is the easy availability of subprime loans and adjustable rate mortgages.

But if you want to gauge and take a reading of the current real estate market today, the only real way to do that is to look at the transaction volume.

Just this month the NRA gave a much needed boost to the flagging economy and especially the real estate market by saying that sales volume of existing homes was up by 2.9%.

This is the first such month to month rise since July of last year in the real estate market.

For big cities like New York, Los Angeles and Chicago, that real estate flux is nothing but good news.

And the reason that makes transaction volume a really good indicator of how the real estate market is doing is that it shows how easy it is for people to get loans and therefore how much confidence there still is in the market.

One fact still holds true in all of this, if mortgages are there and real estate buyers trust the value of the home, then they’re more likely to buy.

And there you have it. A 560-word SEO optimized article for the keyword, “real estate.”

Notice something?

The keyword “real estate” is in the title of the article, the very first sentence of the article and the very last sentence of this article. It is also sprinkled in the article, very carefully not to overdo it but still enough to get rankings for it.

However, since the term “real estate” is pretty competitive, after publishing such an optimized article on your site, you now need to get links to your site, and in particular, get links to the page with the SEO article.

If you need help with that, just let me know and I’ll see how I can help you get those backlinks.

Popularity: 38% [?]