John B.V. Blackwoods had a problem.
And it wasn’t just any problem.
It was a problem that many, many men around the world face at one time or the other.
It was a problem that if he got wrong could blow up in his face.
What John didn’t know, however, was that on the other side of the country was the solution to his problem.
Her name was Amy.
Amy, on the other hand knew that she held the solution to John’s current problem. But she didn’t know how to go about letting him know that she held the answer. She knew what was needed but not how to go about it.
But what exactly was John’s problem?
What problem was this that was making John spend countless nights tossing and turning in his bed, unable to sleep?
John’s problem was that he was finally ready to propose to his long time girlfriend.
And he didn’t just want to propose, he wanted to do it with a BANG!
John wanted a unique diamond ring that looked very expensive. A ring that would impress his girlfriend and her friends but at the same time wouldn’t drive him bankrupt.
Something in the $1000-$2000 range.
So how did Amy figure in all this?
Amy owned a jewelry shop online. And Amy’s type of jewelry was exactly what John was looking for.
In fact, she also had a brick and mortar jewelry store as well but since that was thousands of miles away from John, the only option left for John was to use her online store.
The only problem was John wasn’t aware of Amy’s existence.
Why?
Because Amy was nowhere to be found on the first page of Google or any of the other search engines.
Amy was well aware that with each passing single day that she wasn’t being found, she was losing out on customers like John throughout the world.
But Amy was also a small business and couldn’t really afford to compete with the big name jewelry stores that normally dominate the first page of search results on Google, Yahoo! and MSN.
Enter SEO Copywriting.
When done well, SEO copywriting is a tremendous advantage to any business.
In this case, Amy’s problem is that she needs to get on the front page of the search engine results. Since Amy’s site is a store and does not have the advantage of a continuously updated blog with interesting content that other sites could link to, the site lags on the fourth page of Google and sales are dismal.
So how do we solve this? The answer to Amy’s problem is really very simple. Admittedly, it won’t be solved in a day or two but with constant effort it can be solved.
What Amy needs is a story teller.
See, copywriting is all about telling a story. Most of the times, you have to tell a factual story. But a story, nonetheless and you have to make it interesting so that other sites can link to you.
SEO copywriting on the other hand happens when you take a story but now pepper it with your keywords, or words that you want to be found via the search engines.
There are two main advantages to this. Somebody might actually buy something because of the well written stories but more importantly is that, the links in the articles (linking back to your site) gives your website strength to rank even higher in the search engines.
To get back to Amy, for example, the answer to her problem of ranking on the front page is creating stories with links back to her site using long tail keywords.
Let me explain. Let’s say there is a diamond ring on Amy’s site site called, “3-Stone Trellis Ring” which happens to be a good, inexpensive engagement ring.
Most people wouldn’t search for that particular keyword . They would just search for “engagement ring.” The people who search for that exact keyword generally know what they want and are ready to buy.
Now, I would write an interesting story using the ring’s name as a main theme, if not the main theme. I would do this because I would need to mention the ring’s name, which in this case happens to be “3-Stone Trellis Ring”, like five or six times in the story.
I would also link to the EXACT page on the site where the ring is.
I would keep writing copy (many different stories) with an emphasis on the ring name slowly building up strong page rank.
This tells Google, Yahoo! and MSN, the three main search engines that this particular page has authority.
It is a page that people want to see since other sites (article sites) are linking to it.
This, folks, is called building backlinks. And it’s a wonderful thing.
After a few months of doing this, the pages on my site that I’m linking to will slowly but surely start ranking at the very top of the search engine result pages.
It’s not hard to rank many pages of a site all at once on Google’s front page.
The secret is to rank DIFFERENT and specific keywords.
Have each of the keywords rank on top. Forget about trying to dominate for the generic keyword. Don’t try to rank for “ring”, instead try to rank for “3-Stone Trellis Ring”
These different keywords are called long tail keywords and they are what consumers search for when they are ready to buy.
In other words, money in the bank.
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